Let's Dig In

 SMG brings more than 30 years of healthcare experience, including Vice President and Senior Vice President roles at Baxter and Kimberly-Clark. That experience spans leading organizations of more than 1,000 people and working closely with entrepreneurial teams of five or six—combining the discipline of large public companies with the resourcefulness of growing businesses.

We work alongside owners and leadership teams to establish priorities, develop people and translate strategy into action, whether through an advisory relationship or an active executive leadership role.

 A useful strategy connects the company’s mission and vision with clear choices about where to compete, how to create value and where to commit resources. SMG works alongside leadership teams to evaluate opportunities, test assumptions and establish achievable priorities.

We translate those choices into responsibilities, milestones and measures of progress. Regular review helps the team stay aligned, respond to changing conditions and make informed course corrections.

 “Just sell more stuff” is a goal.  

Achieving it requires understanding which markets to pursue, who influences buying decisions, what drives adoption and which partnerships can accelerate progress.

SMG draws on more than 30 years of healthcare experience and established relationships to help companies identify opportunities, develop market-entry strategies and align strategic partners. 

We connect complementary capabilities, establish shared objectives and support execution—building commercial relationships that create mutual value and sustainable growth.

A strong brand connects what a company offers with what its market values. SMG helps businesses align positioning, visual identity and messaging with customer needs, competitive realities and commercial goals.

Our work combines market insight with creative development—from marketing plans and presentations to educational content and campaigns. The goal is a credible, contemporary presence that helps customers, partners and investors understand the company’s value.

Preparing for investment begins with a clear business case. SMG helps leadership teams articulate the opportunity, examine assumptions and connect their growth plans with the resources required to execute them.

We support pitch development, market analysis, financial projections and use-of-funds planning, coordinating with financial and legal professionals where needed. Our focus is helping companies present a coherent, credible opportunity and prepare for informed investor discussions.

Healthcare technology moves quickly. Understanding emerging technologies—and their readiness for practical use—helps businesses avoid costly investments in solutions being overtaken while recognizing capabilities they may need to remain competitive.

SMG helps leadership teams assess those developments against clinical purpose, market demand, evidence and commercial viability. We bring that perspective to decisions about products, services and partnerships, helping clients determine what to adopt, what to monitor and how to bring promising innovations to market.

 SMG applies Lean and Six Sigma principles to help teams understand how work moves through the business—from the first customer interaction to service delivery and follow-up. We map responsibilities, handoffs and decision points to identify bottlenecks, duplication and opportunities for improvement.

Working with the people closest to the process, we help establish practical procedures and measures that support consistency, accountability and growth.

Successful negotiations begin with preparation: understanding each party’s priorities, the economics of the agreement and the relationship it needs to support. SMG brings experience negotiating multimillion-dollar commercial agreements across healthcare.

We help teams establish objectives, evaluate terms and tradeoffs, and work toward agreements that make business sense. The focus extends beyond signing—to clear expectations, practical execution and lasting value for the parties involved.

 Growth requires the right people in roles where they can contribute most effectively. Often, staff end up in roles they aren't the best suited for or jobs they want to be in. They are there because at the time, there was no one else to fill that role. 

Drawing on experience recruiting, hiring and developing hundreds of professionals, SMG helps leadership teams assess strengths, clarify responsibilities and align talent with business priorities.

We help identify development needs, plan hiring timelines and consider how roles should evolve as the company grows—building on the capabilities already within the organization.