The SMG Mission: Healthcare Innovation
I founded Strategyn Management Group to help bring innovative healthcare solutions to market. Healthcare will always need better ways to prevent disease, detect it earlier, deliver care and help people make informed decisions about their health. There is considerable room to improve both the care people receive and how they access and experience it.
Emerging technologies and new approaches—including self-directed care, early detection and longevity—create opportunities to meet those needs. Turning that potential into a viable business takes a clear understanding of the market, the people it serves and what will influence adoption.
SMG brings leadership, strategy, business development and strategic partnerships to that work—helping founders and organizations move promising ideas toward practical execution and sustainable growth.
Why Experience Matters
Bringing a healthcare solution to market requires understanding the market itself. Healthcare is highly regulated, shaped by compliance requirements and influenced by reimbursement, purchasing processes and economic barriers that differ significantly from consumer goods or general services.
It also requires understanding who influences adoption. Patients and families need clarity and trust. Clinicians evaluate evidence and clinical relevance. Healthcare executives and institutional buyers must consider cost, workflow, organizational priorities and financial sustainability. The person who benefits, the person who decides and the person who pays may each be different.
My experience spans these perspectives—from Vice President and Senior Vice President roles at Baxter and Kimberly-Clark to leadership in institutional pharmacy, medical devices, laboratory testing and longevity. It includes leading organizations of more than 1,000 people and working with entrepreneurial teams of five or six.
That breadth helps SMG evaluate opportunities in context, anticipate barriers and develop strategies grounded in how healthcare actually works. Experience informs the questions we ask, the assumptions we challenge and the path we help clients build.
30+ Yrs of Business Development, Strategy & Healthcare Economics
Including more than 20+ years in Vice President and Senior Vice President roles at Baxter and Kimberly-Clark, complemented by leadership in institutional pharmacy, medical devices, laboratory testing and longevity. Experience spans large organizations and small entrepreneurial teams.
$400M in Combined Exits
My executive leadership experience spans institutional pharmacy, medical devices, surgical devices and laboratory testing—each with distinct customers, regulatory requirements and paths to market. Three of those businesses went on to exits totaling more than $400 million combined.
Award Winning Results
As Corporate Vice President, I built Advanced Longevity’s award-winning, multicenter platform alongside a clinical team—developing its services, marketing, operations and compliance framework. The program earned recognition in USA Today and healthcare publications, with additional exposure through podcasts, news channels and national media.
Beyond Leadership, Business Development & Partnerships
Author & Published Insights
Branding, Content & Marketing Plans
I have written several books, dozens of white papers and market research reports, along with Beyond the Headlines, a library of more than 250 articles exploring health, longevity and wellness. My work draws on scientific research, credible sources and industry experience to make complex topics understandable and useful.
Branding, Content & Marketing Plans
Branding, Content & Marketing Plans
I enjoy the creative work of bringing a brand’s image, voice and message into alignment. Drawing on market research and customer insight, I help businesses express what makes them valuable through contemporary design and content that reflects what their audiences care about and respond to.
Speaker & Podcast Guest
Speaker & Podcast Guest
I’ve been invited to speak to audiences large and small and share my perspective as a podcast guest. I enjoy making complex subjects understandable, connecting industry experience with personal stories and encouraging thoughtful conversations about healthcare innovation, leadership and living healthier lives.
About SMG and Its Founder
Let’s Make This Personal
I started working in healthcare right after college and never looked back. I’ve always been drawn to the possibilities—what we can discover, improve and bring to people who need it. I enjoy bringing people together, exploring new ideas and helping build the road rather than simply traveling it.
I’m continually working to better educate myself through research, study and conversations with people whose perspectives challenge and expand my own. My education includes executive management at SMU’s Cox School of Business, continuing education in marketing at Wharton, and certifications in Six Sigma, Lean, health coaching, functional health and peptide integration. I’m currently pursuing certification as a longevity coach and have completed more than 1,000 hours of continuing education and training, including compliance, surgical techniques, coaching and feedback. Writing and speaking give me opportunities to share what I learn—and keep learning from others.
I’ve also invested considerable time learning and working with multiple AI platforms, becoming proficient in using them for research, market analysis, content creation and business planning. I enjoy exploring how these tools can improve the way we work, while applying my own experience and judgment to question, verify and refine what they produce.
Healthcare has also touched my family in deeply personal ways. I lost both my parents to cancer at an early age. My grandmother and two aunts died from breast cancer, and my sister is a breast cancer survivor. Despite those losses and everything I knew professionally, I did what so many people do: I put off paying attention to my own health because I felt healthy. I looked healthy. I assumed I was healthy.
Then an unexpected cancer diagnosis changed my perspective. I credit God’s grace, early detection and timely treatment with saving my life. Cancer didn’t define my career, but it changed its direction—from primarily working with solutions for people who were already sick toward helping people avoid illness and detect disease earlier. That shift continues to shape the work I choose and the purpose behind it.
Beyond work, I’m a husband and father of two sons. Faith, family and service—including charitable board work, youth volunteering and coaching youth sports—remain central to my life.
The Practice of Medicin. How Does it Fit into The Business of Healthcare?
The practice of medicine and the business supporting it must work together, often amid competing priorities. Scientific evidence, patient needs, payer models, reimbursement, operating costs and investor expectations all influence whether a healthcare innovation can reach the market and sustain its value.
My experience connects those perspectives—from serving as Senior Vice President of Healthcare Economics at Kimberly-Clark to raising capital, building businesses, accelerating revenue and profitability growth, and leadership roles in companies that later achieved successful exits. I understand the importance of clinical value and the commercial discipline needed to support it.
Through SMG, I help bridge the gap between science, clinical purpose and capital—working with leadership teams to translate an innovation’s potential into a credible business strategy, align resources and partnerships, and build a practical path to growth.
That intersection is also the subject of my book, The Practice of Medicine vs. The Business of Medicine, which examines how healthcare organizations can connect their clinical mission with the business required to sustain it.
A Different Point of View
The Parallax View
Often used in astronomy, the formal definition of a Parallax is the apparent change in an object’s position when viewed from different locations. Measuring that change allows observers to determine distance and establish position more accurately. Let's see how that applies to business ...
A Parallax View
A Different Perspective. A More Direct Path.
A Different Perspective. A More Direct Path.
A Different Perspective. A More Direct Path.
A team can share the same mission and destination yet see only the path familiar to them. This can happen in early- to mid-stage growth companies, where people have worked closely together and developed a shared way of approaching challenges.
An independent perspective, informed by different experience, can reveal a path they hadn’t seen. SMG works alongside leadership and teams, combining their knowledge of the business with a broader view of the possibilities—helping identify obstacles, uncover opportunities and establish a clearer, more direct path to growth.
One Goal. Different Perspectives.
A Different Perspective. A More Direct Path.
A Different Perspective. A More Direct Path.
Hold your thumb at arm’s length and look at it with one eye closed. Now switch eyes without moving your hand or head. Your thumb appears to shift against the background. The object hasn’t moved—your viewpoint has changed.
In business, a goal such as “increase revenue” can appear equally clear to everyone while prompting very different actions. Sales may pursue more customers, marketing may generate more leads, operations may expand capacity, and finance may favor higher-margin business. Each contributes a useful perspective, but their priorities, investments and measures of progress may not align.
The Parallax approach brings those perspectives together to define what the goal means in practice: which customers and markets to pursue, what profitable growth looks like, and how each team contributes. SMG helps translate that shared understanding into coordinated strategies, tactics and measures of success—so everyone understands both the destination and their role in reaching it.